The planet is changing quickly and in face of the need for adaptation to the challenges to preserve nature as well as our quality of life, Sadhu highlights the subject of sustainability.
¿What do we mean by sustainable?
The concept of Sustainable Development was introduced by the World Commission of Environment and Development in the Brundtland report of 1987. It was defined as “the development which satisfies the needs of the present but doesn’t compromise the capabilities of future generations to satisfy their own needs.”
This carries the generation of an economical growth with attention to the environment and taking into consideration social inclusion. Making the optimal use of natural resources in the creation of infrastructure and touristic development, along with maintaining the essential natural processes to conserve biodiversity.
Respecting the sociocultural authenticity of the host communities, safeguarding their culture and their traditional values in order to contribute to tolerance and understanding between cultures.
Additionally, promoting long term economic activities that generate plenty and well distributed benefits for all the parties involved.
The real estate development is a key factor for growth, this calls for adequate planning as well as technical and scientifical preparation for the people in charge of a sustainable infrastructure project, this is imperative to reach harmony with the environment. The proper valuation of its touristic resources, the organization based on assertive research, a good sustainable use and the excellent proliferation of its natural resources are key aspects of Sustainable Development.
Nowadays, companies and touristic hotspots worldwide are finding and opportunity in sustainability, not only to reduce their impact on the environment, but to add value to their brands and attract tourists with higher acquisitive power.
The Global Sustainable Tourism Council has published the of guideline called “Global Sustainable Tourism Criteria”. These are standard that a company must fulfill in order to be considered sustainable. Its purpose is to become a referent for destinations that wish to create this concept in their touristic and residential developments, helping the consumer to identify sustainable spots and the media to promote new ways of living. Furthermore, supporting certification programs the guarantee their quality and function as a base for the education in the subject of sustainability.
In Sadhu we vibrate with nature. The project is based on infrastructure whish respects and cares for the environment, understanding that the planet is “our home” and thus being in harmony with nature is the way to live an authentic transcendental experience.